There has been a lot of discussion recently regarding agile marketing. Basically you apply the concepts that have traditionally been for development to your projects and tasks. Rapid prototyping, testing and usage takes precedent over stale processes, spray & pray and stiff design. As an internal marketing department I can say that we have inherently […]
Tweaking your 404 error page is a simple thing you can do to keep people engaged in your site. By default, your 404 error page looks rather boring and in no way meshes with the rest of your site. The stock 404 pages also fail to help your visitor get back on the right track […]
Imagine that you bought a new Ferrari 612 Scaglieti. Your new 6 speed Italian sports a V12 and is capable of reaching a top speed of 199 mph and rests on amply padded 19″ wheels. You just dropped $250,000 on this bad boy to get you from A to B, you know, the things you […]
I pushed up the new www.arnoldlobby.com website last week. The new site departs from the Joomla! CMS and is straigh HTML and CSS with a little jquery thrown in the mix. It’s simple and easy to navigate for both spiders and humans. I’ve also created a wordpress template and welded it into the blog page. […]
When I was building my 404 page, I was struck by the nostalgic look of great 8-bit games from my childhood. So, I fired up illustrator and made a vector 8-bit twitter file for others to use. You can see a small version on my twitter feed at right.
As a software marketer I’m faced with a problem: configuration vs. customization. The difference may not be much to an outsider or prospect, but to many in the software world the difference is clear and could be seen as a taboo by some. Here’s the difference: Customization – When you’re in code, changing the way […]
I’ve said how much I like dropbox in the past – file sharing and storage has never been easier across devices and keeping important things in one location adds piece of mind. That in and of itself is great, but then i started using an app called PlainText which has made the service even more […]
I recently wrote about planning for software service outages, (I work in the SaaS software space) specifically the emails/message center updates that need to go out for the good, bad and the ugly. But what happens when things are going bad, cats and dogs start getting along and the bottom drawer vodka is about to […]
This is a black hole for organizations sometimes. The messages that get sent before, during and after scheduled or un-scheduled outages are often last minute and not thought out. Also, these messages sometimes get delegated to technical and support staff that can have the tendency to rub people the wrong way. So, marketing types, take […]
With our new plan for 2011 we are really focusing on breaking up working into small, digestible chunks. Ideally we’ll complete quick “sprints” of work in two week blocks. Marketing depts. have the problem of running projects long, so I’m hoping this historically development approach can reap dividends for us. We have mapped out 3 […]