Sometimes you just need to shut the hell up or at least the people in your office do. Succumbing to office chat is a great way to blow a day doing nothing then getting home and firing up the Macbook b/c you were unable to do so at work. The problem isn’t your co-workers, it’s […]
The team at my current company has been going through changes lately. My team of 3.5 was wittled down to 1.5 with the .5 soon leaving due to spouse relocation. Rather than flipping out and immediately replacing payroll I jumped in and took on a little bit more so I could ‘feel the hurt’. Assessing […]
The stock businessman needs to change. How about you find a customer or use someone internally vs. grabbing the person that every. single. company is using across the internet.
Touchpoints are chances to increase your brand’s awareness in your marketplace. There are a lot of ’em and making sure you’re covering your bases is good for overall brand exposure. Remember, your role as a marketing joe is to make sure your touchpoints are in line with brand/company/product promise. It’s your job to help other […]
Rebuilding is a good thing. When you can tear down what you’ve previously created and produce something new, you’re flexing your brain and starting from scratch. Think about kids; they build massive lego or wooden block structures only to destroy them and start over. It’s a bit liberating to take something that you were happy […]
One thing that I like about applying an agile methodology to marketing is the output you can produce with a small team. We have a team of three including myself and we’re able to produce any and all materials for our external (prospect) market and internal (client) market. I’ve outlined how we work before; we […]
Building things (teams, products, websites, etc…) isn’t a flawless process. In fact, you’re likely to create your best work when you fail. Failing helps us re-think our approaches and gives us experience to build upon. Having a campaign fail will give you a lot of data to analyze and make decisions with.
You change your underwear right? So why do smelly, unkept processes in your department go unchanged? I think the answer lies in our inherit fear of changing what has worked (or seemingly worked) in lieu of a new process, technique, employee or methodology. The fear of disrupting a current situation is what prevents many people […]
I am for an open layout in an office. We (the marketing team) will be moving to an open layout soon so we can remove cubicle walls and office doors that are more nuisance than anything. However, there is a privacy element that is lost, so for that I bought the team headphones to let […]
Researching – clarifying – designing – creating – managing