With our new plan for 2011 we are really focusing on breaking up working into small, digestible chunks. Ideally we’ll complete quick “sprints” of work in two week blocks. Marketing depts. have the problem of running projects long, so I’m hoping this historically development approach can reap dividends for us. We have mapped out 3 month increments and put work into 2 week blocks (may switch to days to account for holidays, etc…) that can quickly be turned around. Again, applying development methodology for “agile marketing” isn’t entirely new (I don’t think) but I’d like to see successes and share that with the rest of the marketing world.
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