As a software marketer I’m faced with a problem: configuration vs. customization.
The difference may not be much to an outsider or prospect, but to many in the software world the difference is clear and could be seen as a taboo by some.
Here’s the difference:
- Customization – When you’re in code, changing the way something works or functions for someone, it’s a customization. Typically this is done by a software company for a client or possibly a client’s IT department.
- Configuration – When a user can add their own logo, create a drop-down, or rename fields, this is a configuration. There was no involvement necessary from the software company and the user was able to mold an app to fit it’s needs.