Writing

New and archived writing about marketing, tech, design and products.

SEO

Kicking Google Analytics Spam to the Curb

Inaccurate traffic and channel spikes are the likely result of Google Analytics spam. Here are a few tips to kick it to the curb and take your traffic back.

Originally written on July 2, 2015 -- 3 minutes to read
Marketing Tech

Casting A Wide Net: Herefish

We’ve started a new thing and it’s going to be big.

Originally written on March 10, 2015 -- 3 minutes to read
herefish
Design

Introducing the New Bullhorn.com

In mid-August the team at Bullhorn reached out to rebuild their website. Their website was built on Drupal, had multiple language sites and consisted of nearly 130 core pages excluding blog posts. Oh, and the timeline was about 6 weeks!

Originally written on November 7, 2014 -- 1 minute to read
Content Marketing

Something To Talk About: How to Come Up With Content Ideas

Uncovering what your potential customers want and need is the foundation of a solid content marketing framework. The goal is to find topics that help prospects perform their jobs better and present that content in a compelling and creative manner.

Originally written on September 9, 2014 -- 4 minutes to read
SEO

Getting To Know Technical SEO

Usually, technical factors can be fixed relatively quickly and can turn a site’s visibility around. Also, in my mind, technical factors are things that involve programmatic knowledge and not things that are content related (potato patato).

Originally written on July 22, 2014 -- 4 minutes to read
SEO

The SEO Intersect

As I sit at MozCon, I’m reminded of how important SEO is to the overall digital, inbound process. Today, SEO is less of a stand-alone, highly technical activity as it was a few years ago. With the interconnectedness of most digital activities, a discipline like SEO doesn’t exist in a bubble, rather exists in every part of the process. Social interactions, helpful content, site layouts and search visibility all help the bigger conversion picture. The question is “How do you manage the intersection of the disciplines?”

Originally written on July 14, 2014 -- 3 minutes to read
Content Marketing

Generating Content Ideas with Topic Sprints

A question that comes up at nearly every content marketing meeting is “How will we come up with new content?”. For marketers new to creating constant, relevant content this can look like a long desert road.

The good news is there is a simple way to hyper-focus on a topic and cover all its facets. I call this process a topic sprint.

Topic sprints sprung from a design process called, appropriately, a logo sprint. Like topic sprints, logo sprints explore every angle of an idea. Both are meant to produce a lot of ideas in short, focused bursts.

Originally written on June 4, 2014 -- 3 minutes to read
Content Marketing

SEO Copywriting

Before Pandas and Penguins ruled the earth, an SEO copywriter could get away with stuffing keywords, being irrelevant to the user and writing short, choppy posts.

Marketers would pay writers for 300 word posts with 14 instances of a key phrase and then distribute said posts around the web to grow the link profile.

In the modern search engine era, these tactics have been overruled by relevancy; relevancy to the intended reader first and the robots second.

Originally written on May 14, 2014 -- 5 minutes to read
Content Marketing

The Building Blocks of a Content Plan

Understanding that content is the nucleus of everything will help prioritize it’s development. All too often content is seen as an afterthought or simple task, even in the era of content marketing.

And if content is the nucleus of everything we do, then it’s sub-atomic makeup are the elements that make up a content strategy.

April 1, 2014 -- 4 minutes to read
Design

Building A Website for B2B Buyers

When you strike out on a web design project it’s easy to get buried. New jQuery plugins, CSS3 animations, icon font libraries are all begging to be put to use. On top of that you have UX to consider and information architecture to map.

Web design or re-design projects are perfect opportunities to optimize your visitor’s experience. But all too often a new design is dropped on top of existing architecture and doesn’t address what buyers look for in B2B websites.

Originally written on March 19, 2014 -- 4 minutes to read