Writing

New and archived writing about marketing, tech, design and products.

Content Marketing

The Building Blocks of a Content Plan

Understanding that content is the nucleus of everything will help prioritize it’s development. All too often content is seen as an afterthought or simple task, even in the era of content marketing.

And if content is the nucleus of everything we do, then it’s sub-atomic makeup are the elements that make up a content strategy.

April 1, 2014 -- 4 minutes to read
Design

Building A Website for B2B Buyers

When you strike out on a web design project it’s easy to get buried. New jQuery plugins, CSS3 animations, icon font libraries are all begging to be put to use. On top of that you have UX to consider and information architecture to map.

Web design or re-design projects are perfect opportunities to optimize your visitor’s experience. But all too often a new design is dropped on top of existing architecture and doesn’t address what buyers look for in B2B websites.

Originally written on March 19, 2014 -- 4 minutes to read
Marketing

Managing a Remote Marketing Team

Before (and after) joining the seedy world of business ownership I managed remote marketing specialists of one kind or another. I like remote workers because they offer a boundary-less talent pool and shorten recruitment time.

Originally written on March 18, 2014 -- 4 minutes to read
Content Marketing

Marketers Have Spoken: Segments Aren’t Sexy

Buyers of marketing automation systems look for 3 key features according to a recent report by Software Advice. Those features are Lead Nurturing, Reporting & Analytics and Lead Scoring.

While these great, buzzword-y features grab a lion share of votes, they don’t mean much without the most unsexy and overlooked marketing automation feature of them all.

Originally written on March 9, 2014 -- 3 minutes to read
Content Marketing

Build Bullet Proof Buyer Personas

For marketers, there really isn’t a more important exercise than creating buyer personas. Buyer personas help create marketing campaigns that are more targeted and relevant for potential customers. A good collection of buyer personas can keep campaigns focused and help produce better lead-generating content. In short, buyer personas are awesome.

February 26, 2014 -- 3 minutes to read
Design

14 Web Design & Development Tools for 2014

Designers and developers of websites have a treasure trove of tools to pick from. With the web moving at a breakneck pace (responsive design, CSS pre-processors, post-processors and more) it can be a challenge to keep up with what’s new and useful.

February 21, 2014 -- 4 minutes to read
Design

Promptr.co: A Simple Online Teleprompter

A few weeks ago while thinking about the weekend, I had the urge to find an online teleprompter. Why? Well, I had been putting together short scripts for videos and presentations and it was time to start recording. After doing a quick search and being underwhelmed, I began thinking about what I’d want and need in an online teleprompter.

February 18, 2014 -- 2 minutes to read
Marketing Tech

Making Sense of Marketing Technology

To say there are a lot of tech options for marketers these days is a gross understatement. Uncovering solutions your team needs can be daunting and making the wrong decisions can lead to frustration and utter madness. So, how can you make sense of marketing tech?

February 5, 2014 -- 5 minutes to read
SEO

Working With Keyword Themes

Time was picking keywords for SEO was a fairly straightforward task. You’d identify what you did, you’d figure out what terms searchers used to find your service, then you’d pepper those terms throughout your site. Times they are a changin’.

January 29, 2014 -- 3 minutes to read
Agile Marketing

A Brief Commentary on Agile Marketing

Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]

January 24, 2014 -- 3 minutes to read