The phrase skeuomorphic design is a term that you may not know but have likely used an application that abides by the philosophy. Essentially skeuomorphic design (in an application sense) leans on real-world objects or interactions as design inspiration. Apps embracing this philosophy benefit from being instantly recognizable by a majority of users and typically […]
I put a lot of emphasis on what people can actually do rather than a paper, faceless, nameless resume. Blame it on being from Missouri, but “Show Me” is something that I take to heart. Of course there are numerous blogs and guides to help you hire, but I like to think that you can […]
Do – Set Goals This may seem basic but it’s difficult to measure performance if there isn’t a defined goal or goals. Once you’ve set your goal you can then determine how to measure your performance against it. Don’t – Start down a path w/o a clear end If you never know what the finish […]
I’m not an occupier. I’m not an activist. I’m fine being in the 99% and understand that hard work will pay off in the end. However, the Stop Online Piracy Act (SOPA) is a bill Congress is voting to give government more power to punish sites who host copyrighted materials and I think it stinks. […]
You need to get your hands dirty to learn. You can’t learn unless you devote your time.
When you redesign a website why does “About Company X” make it into the main navigation? Having information about the company, careers, philosophy is great and should be present, but if your goal is for your prospects to complete an action, why delay this with a main nav item for them to click or not […]
I know that half of my marketing is working, I just don’t know which half. – Anonymous Marketing has evolved a bit in the past 10 or so years. Gone are the days of door-to-door advertisements, skywriting or inflatable purple gorillas. In today’s world budgets are crunched, messages are abundant and delivery methods diverse so […]
I’ve always made the distinction, correct or not, that advertising agencies are not marketing agencies. Ad agencies focus on one portion of the pie, being the portion devoted to creating creative for use in a sales promotion, brand awareness or display exercise. You could argue that marketing shops (internal and external) hire these agencies and […]
Responsive web layouts are becoming more and more popular with the rise of the machines (don’t worry, i’m not talking about Arnold). The machine i’m referring to are the smartphones that 35% of the United States know and love. That may seem like a small number, but that estimates 112 million people over the age […]
For those of you in tech marketing this phrase “separation of concerns” may mean something. What it means is for each feature built into a product a separation should exist in the event of failure. In other words you don’t want one feature ruining the user experience of an entire app or another feature b/c […]