Writing

Headphones Are the Private Office

A few years ago I shared how my team had switched to an open layout and that headphones had become our new ‘walls’. Well, it seems that the trend, now common in startup/tech companies, has become a polarizing topic for some. Anne Kreamer, author of the book It’s Always Personal: Emotions in the New Workplace, […]

Go Fish: Testing Campaigns Like Fishing Lures

Test campaigns and offers to find out what your audience craves.

Add Some Gas to your Marketing Automation

Fill up your content tank and give your buyers the info they need.

Agile Marketing Chat w/ Marti Konstant

Today I had the pleasure to meet and be interviewed by Marti Konstant (@martikonstant) for her agile marketing video series. It was a lot of fun and Marti did a fantastic job with the interview. We all get our 15 minutes, right?

You Are Not Your Buyer – A Buyer Persona Worksheet

Understand your buyer to deliver relevant marketing.

A Non-Designer’s View of iOS7

I make no apologies for being a fan of Apple and the prospect of a new look and feel of the famed OS was, well, awesome. When the Jony Ive video started playing showing the new look of iOS I got butterflies and couldn’t wait to see what his team whipped up.

And then…

Marketing People vs. Normal People

An infographic on Fast Co. Design has been generating a bit of buzz from us “marketing types”. Basically it confirms what we already know: we’re a psychotic, tweet-makin, beer swillin’ bunch that likes to keep things interesting. The infographic speaks for itself, “marketing people vs. normal people”, enjoy.

Roundup: Agile Marketing Manifestos

Gathering and analysis of disparate Agile Marketing Manifestos.

Make Art Not Paintings

I had the privilege to attend a Seth Godin talk at the COCAbiz Spark conference last night. He said something that stuck with me enough to jot it down and put some thought to it. “Make art, not paintings” was an example he gave when talking about innovative ideas as compared to copycats. His example […]

Silent Sustained Work

If you’re my age (32) then you likely remember SSR. SSR (Silent Sustained Reading) was time set aside to disperse around the classroom with a good book and focus on reading. While my buddies and I had our fair share of goofing off during SSR, we did actually power through a few books and make […]