Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]
As the fastest growing tech job market in the country, St. Louis has a lot to offer: Source: Dice Cost of Living Venture Capitalists Tech Investors Grants Accelerators Networking Cheap Rent Entrepreneurial Spirit Success Stories It’s Just Plain Awesome Cost of Living: St. Louis has consistently been ranked as one of the most affordable cities […]
Emails should be focused on a desired outcome vs cluttered with things that will get in the way of a prospect’s decision.
Imagine you just finished building a house. The walls have been painted, the cabinets carefully hung and stainless steel appliances installed. Now imagine after you tighten the last screw, hammer the last nail and lay the last piece of tile, someone walks in and says ‘now we need to redo the floorplan or change the […]
Co-working, if you’re unfamiliar, is essentially working in an open, shared environment with others. It’s very popular with freelancers, work-at-home types (ahem) and travelers who get bored with Starbucks or being in isolation. Essentially it’s a primordial soup of creativity and talent. I dropped into SCR/B in Boulder, CO last week for a few hours […]
Breaking Bad. Weeds. Boardwalk Empire. If we’ve learned anything from our favorite prime time cable shows, it’s that you can have the best smack on the block, but it’s worthless without a foolproof distribution system. Walt, Nancy, and Nucky demonstrate time and again that access to the best product is only part of the equation. […]
Was looking at a logo spread of some popular marketing software brands and felt compelled to put them all together in a handy-dandy color chart. I know I’m missing some other major ones, but this is what I had in front of me, perhaps another version will spring of this.
Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.
If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
Keep your customers, surprised, delighting and paying. SaaS gives you a unique advantage in reaching out and impacting your customers.