Keeping It Focused
Emails should be focused on a desired outcome vs cluttered with things that will get in the way of a prospect’s decision.
Why Websites Aren’t “Done”
Imagine you just finished building a house. The walls have been painted, the cabinets carefully hung and stainless steel appliances installed. Now imagine after you tighten the last screw, hammer the last nail and lay the last piece of tile, someone walks in and says ‘now we need to redo the floorplan or change the […]
Get Out of the Office: Co-working
Co-working, if you’re unfamiliar, is essentially working in an open, shared environment with others. It’s very popular with freelancers, work-at-home types (ahem) and travelers who get bored with Starbucks or being in isolation. Essentially it’s a primordial soup of creativity and talent. I dropped into SCR/B in Boulder, CO last week for a few hours […]
Feeding Your Content Addicts
Breaking Bad. Weeds. Boardwalk Empire. If we’ve learned anything from our favorite prime time cable shows, it’s that you can have the best smack on the block, but it’s worthless without a foolproof distribution system. Walt, Nancy, and Nucky demonstrate time and again that access to the best product is only part of the equation. […]
Marketing Software Brand Colors
Was looking at a logo spread of some popular marketing software brands and felt compelled to put them all together in a handy-dandy color chart. I know I’m missing some other major ones, but this is what I had in front of me, perhaps another version will spring of this.
Sharpening the Ax
Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.
SaaS Marketers are Agile by Nature
If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
SaaS: Operation Surprise & Delight
Keep your customers, surprised, delighting and paying. SaaS gives you a unique advantage in reaching out and impacting your customers.
Embed Vine Video
Embedding Vine video isn’t hard, it’s just not straightforward. Below is a simple way to embed and share your video for all to see. Updated in 2014.
What I’ve Been Working On
I haven’t written anything on here since December. Not that I was the most consistent writer, but I at least tried to get something pulled out of my head once a month or more.
Truth is I’ve been busy.
I started my own company in November and have been heads down nearly everyday since. I’m happy to share Harbinger Labs with all of you.