Understand The Big To Understand The Little
You learn about the little when you spend the time to learn about the big.
Managing a Remote Marketing Team
Before (and after) joining the seedy world of business ownership I managed remote marketing specialists of one kind or another. I like remote workers because they offer a boundary-less talent pool and shorten recruitment time.
What I’ve Been Working On
I haven’t written anything on here since December. Not that I was the most consistent writer, but I at least tried to get something pulled out of my head once a month or more.
Truth is I’ve been busy.
I started my own company in November and have been heads down nearly everyday since. I’m happy to share Harbinger Labs with all of you.
Fragmented Sales and Marketing Sucks
Marketing is more to sales than just pretty banners and graphics, sales is more to marketing than whiny complainers.
They are brothers or sisters and must exist in harmony to get things done. Historically, however, sales and marketing teams either: a) don’t talk, or b) hate each other, but don’t know why.
Reduction
Reduction is hard for us to grasp. It’s not easy and it certainly doesn’t mean less work. It forces us to think critically & put ourselves in customer’s shoes. Reduction is powerful.
You Are Not Your Buyer – A Buyer Persona Worksheet
Understand your buyer to deliver relevant marketing.
Marketing People vs. Normal People
An infographic on Fast Co. Design has been generating a bit of buzz from us “marketing types”. Basically it confirms what we already know: we’re a psychotic, tweet-makin, beer swillin’ bunch that likes to keep things interesting. The infographic speaks for itself, “marketing people vs. normal people”, enjoy.
Make Art Not Paintings
I had the privilege to attend a Seth Godin talk at the COCAbiz Spark conference last night. He said something that stuck with me enough to jot it down and put some thought to it. “Make art, not paintings” was an example he gave when talking about innovative ideas as compared to copycats. His example […]
Assessing Talent
I put a lot of emphasis on what people can actually do rather than a paper, faceless, nameless resume. Blame it on being from Missouri, but “Show Me” is something that I take to heart. Of course there are numerous blogs and guides to help you hire, but I like to think that you can […]
4 Performance Based Marketing Do’s & Don’ts
Do – Set Goals This may seem basic but it’s difficult to measure performance if there isn’t a defined goal or goals. Once you’ve set your goal you can then determine how to measure your performance against it. Don’t – Start down a path w/o a clear end If you never know what the finish […]