Marketing

Ad Men vs Marketing Men

I’ve always made the distinction, correct or not, that advertising agencies are not marketing agencies. Ad agencies focus on one portion of the pie, being the portion devoted to creating creative for use in a sales promotion, brand awareness or display exercise. You could argue that marketing shops (internal and external) hire these agencies and […]

09/12/2011 -- 2 minutes

Separation of Concerns

For those of you in tech marketing this phrase “separation of concerns” may mean something. What it means is for each feature built into a product a separation should exist in the event of failure. In other words you don’t want one feature ruining the user experience of an entire app or another feature b/c […]

07/19/2011 -- 2 minutes

Shut Up And Work

Sometimes you just need to shut the hell up or at least the people in your office do. Succumbing to office chat is a great way to blow a day doing nothing then getting home and firing up the Macbook b/c you were unable to do so at work. The problem isn’t your co-workers, it’s […]

06/10/2011 -- 2 minutes

Feeling the Hurt

The team at my current company has been going through changes lately. My team of 3.5 was wittled down to 1.5 with the .5 soon leaving due to spouse relocation. Rather than flipping out and immediately replacing payroll I jumped in and took on a little bit more so I could ‘feel the hurt’. Assessing […]

04/27/2011 -- 1 minute

The Stock Businessman

The stock businessman needs to change. How about you find a customer or use someone internally vs. grabbing the person that every. single. company is using across the internet.

03/18/2011 -- 2 minutes
stock businessman photo 2011

Touchpoints

Touchpoints are chances to increase your brand’s awareness in your marketplace. There are a lot of ’em and making sure you’re covering your bases is good for overall brand exposure. Remember, your role as a marketing joe is to make sure your touchpoints are in line with brand/company/product promise. It’s your job to help other […]

03/02/2011 -- 1 minute

Sometimes Things NEED To Fail

Building things (teams, products, websites, etc…) isn’t a flawless process. In fact, you’re likely to create your best work when you fail. Failing helps us re-think our approaches and gives us experience to build upon. Having a campaign fail will give you a lot of data to analyze and make decisions with.

01/20/2011 -- 1 minute

The Process

Researching – clarifying – designing – creating – managing

12/23/2010 -- 1 minute

Features Vs Usage

Imagine that you bought a new Ferrari 612 Scaglieti. Your new 6 speed Italian sports a V12 and is capable of reaching a top speed of 199 mph and rests on amply padded 19″ wheels. You just dropped $250,000 on this bad boy to get you from A to B, you know, the things you […]

12/13/2010 -- 2 minutes

Keep Calm And Carry On

I recently wrote about planning for software service outages, (I work in the SaaS software space) specifically the emails/message center updates that need to go out for the good, bad and the ugly. But what happens when things are going bad, cats and dogs start getting along and the bottom drawer vodka is about to […]

11/22/2010 -- 1 minute