web design

Building A Website for B2B Buyers

When you strike out on a web design project it’s easy to get buried. New jQuery plugins, CSS3 animations, icon font libraries are all begging to be put to use. On top of that you have UX to consider and information architecture to map.

Web design or re-design projects are perfect opportunities to optimize your visitor’s experience. But all too often a new design is dropped on top of existing architecture and doesn’t address what buyers look for in B2B websites.

03/19/2014 -- 4 minutes

Living Responsively

Responsive web layouts are becoming more and more popular with the rise of the machines (don’t worry, i’m not talking about Arnold). The machine i’m referring to are the smartphones that 35% of the United States know and love. That may seem like a small number, but that estimates 112 million people over the age […]

09/07/2011 -- 2 minutes