When you strike out on a web design project it’s easy to get buried. New jQuery plugins, CSS3 animations, icon font libraries are all begging to be put to use. On top of that you have UX to consider and information architecture to map.
Web design or re-design projects are perfect opportunities to optimize your visitor’s experience. But all too often a new design is dropped on top of existing architecture and doesn’t address what buyers look for in B2B websites.