Tech Louis: Why St. Louis is Poised to Take Over the Midwest Tech Scene

As the fastest growing tech job market in the country, St. Louis has a lot to offer: Source: Dice Cost of Living Venture Capitalists Tech Investors Grants Accelerators Networking Cheap Rent Entrepreneurial Spirit Success Stories It’s Just Plain Awesome Cost of Living: St. Louis has consistently been ranked as one of the most affordable cities […]

11/07/2013 -- 4 minutes

Do We Need a Director of Simplicity?

Simple is one of the hardest concepts for companies to master. With more products, features and messages than ever, it’s in a brands best interest to be simple. So who owns simple in a business?

11/29/2012 -- 2 minutes

SOPA And You

I’m not an occupier. I’m not an activist. I’m fine being in the 99% and understand that hard work will pay off in the end. However, the Stop Online Piracy Act (SOPA) is a bill Congress is voting to give government more power to punish sites who host copyrighted materials and I think it stinks. […]

01/18/2012 -- 2 minutes

Configuration Vs. Customization

As a software marketer I’m faced with a problem: configuration vs. customization. The difference may not be much to an outsider or prospect, but to many in the software world the difference is clear and could be seen as a taboo by some. Here’s the difference: Customization – When you’re in code, changing the way […]

12/01/2010 -- 1 minute

Dropbox And PlainText Are Awesome Together

I’ve said how much I like dropbox in the past – file sharing and storage has never been easier across devices and keeping important things in one location adds piece of mind. That in and of itself is great, but then i started using an app called PlainText which has made the service even more […]

11/26/2010 -- 1 minute

Cool Tool: Retargeting App

A few months ago I started a trial acct with a company called adroll. Adroll’s value proposition is you will be able to better target website visitors with relevant display ads (paraphrasing). This was intriguing so I started testing. First, I created 3 .png ad files for 3 different ad sizes. Next, I included the […]

11/13/2010 -- 1 minute

Business Software Shouldn’t Mean Boring Software

This is just a quick though that was bolstered today by a post I read on Fast Company . The thought that business software has to ignore consumer “level” features and usage is ludicrous. Making something easy-to-use and actually functional should outweigh endless configuration and confusing interfaces. Consumer software (mint, facebook, twitter) focus on the […]

11/11/2010 -- 1 minute

Why Dropbox Is Great

If you haven’t yet started storing or at least backing up your core files in the “cloud” then you should.  Putting your most important files in online repositories makes them instantly accessible regardless of your lat/long or computer.  A service I’ve been using for about a year named Dropbox does just that – keeps your […]

05/06/2010 -- 1 minute

Why Apple Keeps Getting It Right

It’s no surprise or a secret that Apple generates buzz around their products that is unparalleled.  As a long-time Apple fan and user I always look forward to the next batch of goodies and the next “big thing”.  What Apple does is make us (the consumer) want to know more and actively seek information that […]

04/21/2010 -- 2 minutes

Live At The #G2I Conference In St Louis

I had the opportunity to sit through the  keynote speech at the Gateway 2 Innovation conference in St Louis this morning and must say, it’s the best I’ve seen in a long time.  It was a welcomed departure from bland, “innovation” practices and techniques and went back to the core factor that drives innovative solutions; […]

04/02/2010 -- 1 minute