Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]
01/24/2014 --
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If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
02/13/2013 --
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