Our project creation/management methods were in need of an overhaul recently so the whiteboard was cleaned off and a map began to emerge. For me, I like to keep the project scope short and simple with tasks beneath for completion by the team. Naming conventions can get carried away sometimes, so for us we stuck […]
I found this infographic funny and thought Id share. Love the bit about woman fear.
A few months ago I started a trial acct with a company called adroll. Adroll’s value proposition is you will be able to better target website visitors with relevant display ads (paraphrasing). This was intriguing so I started testing. First, I created 3 .png ad files for 3 different ad sizes. Next, I included the […]
This is just a quick though that was bolstered today by a post I read on Fast Company . The thought that business software has to ignore consumer “level” features and usage is ludicrous. Making something easy-to-use and actually functional should outweigh endless configuration and confusing interfaces. Consumer software (mint, facebook, twitter) focus on the […]
Ah, the eternal question; Is it nature that makes one act as they do? or does nurture take a bigger role? Well in the case of slippery sales leads I would have to say nurturing and creating an engaging environment works best. Leads, by nature tend to lose interest or fall-off. This usually isnt anything […]
Sales and marketing types basically fall into two types; Those who can work together and those who can’t. These two step-brothers can cause great pain for one another or work together smoothly if you build your team right. At its core marketing exists to drive sales leads of one type or another to the sales […]
If you haven’t yet started storing or at least backing up your core files in the “cloud” then you should. Putting your most important files in online repositories makes them instantly accessible regardless of your lat/long or computer. A service I’ve been using for about a year named Dropbox does just that – keeps your […]
When I first started writing for my former company’s website I would spend hours crafting business (or what I thought) language that would speak directly to an owner (we sold B2B). I pictured in my head that said owner would read the words on the page, find the nearest CTA, hit submit and become a […]
It’s no surprise or a secret that Apple generates buzz around their products that is unparalleled. As a long-time Apple fan and user I always look forward to the next batch of goodies and the next “big thing”. What Apple does is make us (the consumer) want to know more and actively seek information that […]
For a small business, SEO can seem like a task not worth tackling. In reality it is one of the most important things you can do to increase your visibility in an ever-crowding marketplace. Below I have compiled 10 tips taken from my own experiences and from various industry blogs and articles. Title Tag Near […]