Before Pandas and Penguins ruled the earth, an SEO copywriter could get away with stuffing keywords, being irrelevant to the user and writing short, choppy posts.
Marketers would pay writers for 300 word posts with 14 instances of a key phrase and then distribute said posts around the web to grow the link profile.
In the modern search engine era, these tactics have been overruled by relevancy; relevancy to the intended reader first and the robots second.
Understanding that content is the nucleus of everything will help prioritize it’s development. All too often content is seen as an afterthought or simple task, even in the era of content marketing.
And if content is the nucleus of everything we do, then it’s sub-atomic makeup are the elements that make up a content strategy.
When you strike out on a web design project it’s easy to get buried. New jQuery plugins, CSS3 animations, icon font libraries are all begging to be put to use. On top of that you have UX to consider and information architecture to map.
Web design or re-design projects are perfect opportunities to optimize your visitor’s experience. But all too often a new design is dropped on top of existing architecture and doesn’t address what buyers look for in B2B websites.
Before (and after) joining the seedy world of business ownership I managed remote marketing specialists of one kind or another. I like remote workers because they offer a boundary-less talent pool and shorten recruitment time.
Buyers of marketing automation systems look for 3 key features according to a recent report by Software Advice. Those features are Lead Nurturing, Reporting & Analytics and Lead Scoring.
While these great, buzzword-y features grab a lion share of votes, they don’t mean much without the most unsexy and overlooked marketing automation feature of them all.
For marketers, there really isn’t a more important exercise than creating buyer personas. Buyer personas help create marketing campaigns that are more targeted and relevant for potential customers. A good collection of buyer personas can keep campaigns focused and help produce better lead-generating content. In short, buyer personas are awesome.
Designers and developers of websites have a treasure trove of tools to pick from. With the web moving at a breakneck pace (responsive design, CSS pre-processors, post-processors and more) it can be a challenge to keep up with what’s new and useful.
A few weeks ago while thinking about the weekend, I had the urge to find an online teleprompter. Why? Well, I had been putting together short scripts for videos and presentations and it was time to start recording. After doing a quick search and being underwhelmed, I began thinking about what I’d want and need in an online teleprompter.
To say there are a lot of tech options for marketers these days is a gross understatement. Uncovering solutions your team needs can be daunting and making the wrong decisions can lead to frustration and utter madness. So, how can you make sense of marketing tech?
Time was picking keywords for SEO was a fairly straightforward task. You’d identify what you did, you’d figure out what terms searchers used to find your service, then you’d pepper those terms throughout your site. Times they are a changin’.