Inaccurate traffic and channel spikes are the likely result of Google Analytics spam. Here are a few tips to kick it to the curb and take your traffic back.
Usually, technical factors can be fixed relatively quickly and can turn a site’s visibility around. Also, in my mind, technical factors are things that involve programmatic knowledge and not things that are content related (potato patato).
As I sit at MozCon, I’m reminded of how important SEO is to the overall digital, inbound process. Today, SEO is less of a stand-alone, highly technical activity as it was a few years ago. With the interconnectedness of most digital activities, a discipline like SEO doesn’t exist in a bubble, rather exists in every part of the process. Social interactions, helpful content, site layouts and search visibility all help the bigger conversion picture. The question is “How do you manage the intersection of the disciplines?”
Time was picking keywords for SEO was a fairly straightforward task. You’d identify what you did, you’d figure out what terms searchers used to find your service, then you’d pepper those terms throughout your site. Times they are a changin’.
Wistia, a video hosting service for business, has just launched their Wistia Learning site. It’s a great example of knowing their target buyer and creating the content that speaks to that audience. Their topics and use of the medium they host is a great example of content marketing.