I recently wrote about planning for software service outages, (I work in the SaaS software space) specifically the emails/message center updates that need to go out for the good, bad and the ugly. But what happens when things are going bad, cats and dogs start getting along and the bottom drawer vodka is about to […]
This is a black hole for organizations sometimes. The messages that get sent before, during and after scheduled or un-scheduled outages are often last minute and not thought out. Also, these messages sometimes get delegated to technical and support staff that can have the tendency to rub people the wrong way. So, marketing types, take […]
Our project creation/management methods were in need of an overhaul recently so the whiteboard was cleaned off and a map began to emerge. For me, I like to keep the project scope short and simple with tasks beneath for completion by the team. Naming conventions can get carried away sometimes, so for us we stuck […]
Ah, the eternal question; Is it nature that makes one act as they do? or does nurture take a bigger role? Well in the case of slippery sales leads I would have to say nurturing and creating an engaging environment works best. Leads, by nature tend to lose interest or fall-off. This usually isnt anything […]
Sales and marketing types basically fall into two types; Those who can work together and those who can’t. These two step-brothers can cause great pain for one another or work together smoothly if you build your team right. At its core marketing exists to drive sales leads of one type or another to the sales […]
When I first started writing for my former company’s website I would spend hours crafting business (or what I thought) language that would speak directly to an owner (we sold B2B). I pictured in my head that said owner would read the words on the page, find the nearest CTA, hit submit and become a […]
For a small business, SEO can seem like a task not worth tackling. In reality it is one of the most important things you can do to increase your visibility in an ever-crowding marketplace. Below I have compiled 10 tips taken from my own experiences and from various industry blogs and articles. Title Tag Near […]