Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]
If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
Test campaigns and offers to find out what your audience craves.
Today I had the pleasure to meet and be interviewed by Marti Konstant (@martikonstant) for her agile marketing video series. It was a lot of fun and Marti did a fantastic job with the interview. We all get our 15 minutes, right?
Gathering and analysis of disparate Agile Marketing Manifestos.
If you’re my age (32) then you likely remember SSR. SSR (Silent Sustained Reading) was time set aside to disperse around the classroom with a good book and focus on reading. While my buddies and I had our fair share of goofing off during SSR, we did actually power through a few books and make […]
I know that half of my marketing is working, I just don’t know which half. – Anonymous Marketing has evolved a bit in the past 10 or so years. Gone are the days of door-to-door advertisements, skywriting or inflatable purple gorillas. In today’s world budgets are crunched, messages are abundant and delivery methods diverse so […]
One thing that I like about applying an agile methodology to marketing is the output you can produce with a small team. We have a team of three including myself and we’re able to produce any and all materials for our external (prospect) market and internal (client) market. I’ve outlined how we work before; we […]
There has been a lot of discussion recently regarding agile marketing. Basically you apply the concepts that have traditionally been for development to your projects and tasks. Rapid prototyping, testing and usage takes precedent over stale processes, spray & pray and stiff design. As an internal marketing department I can say that we have inherently […]
With our new plan for 2011 we are really focusing on breaking up working into small, digestible chunks. Ideally we’ll complete quick “sprints” of work in two week blocks. Marketing depts. have the problem of running projects long, so I’m hoping this historically development approach can reap dividends for us. We have mapped out 3 […]