Working With Product Roadmap Changes
Product roadmap changes are a way of life for a marketer, the question is, how can you deal with changes in a better way.
A Brief Commentary on Agile Marketing
Way back in 2012 a group of intrepid marketers got together to forge the agile marketing manifesto. Is that a little too dramatic? In all seriousness, agile marketing was bred in organizations (mostly SaaS companies) where agile was being used for development. A few observant marketers noticed that development and marketing basically did the same […]
SaaS Marketers are Agile by Nature
If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]
Go Fish: Testing Campaigns Like Fishing Lures
Test campaigns and offers to find out what your audience craves.
Agile Marketing Chat w/ Marti Konstant
Today I had the pleasure to meet and be interviewed by Marti Konstant (@martikonstant) for her agile marketing video series. It was a lot of fun and Marti did a fantastic job with the interview. We all get our 15 minutes, right?
Roundup: Agile Marketing Manifestos
Gathering and analysis of disparate Agile Marketing Manifestos.
Silent Sustained Work
If you’re my age (32) then you likely remember SSR. SSR (Silent Sustained Reading) was time set aside to disperse around the classroom with a good book and focus on reading. While my buddies and I had our fair share of goofing off during SSR, we did actually power through a few books and make […]
5 Traits Of Agile Marketers
I know that half of my marketing is working, I just don’t know which half. – Anonymous Marketing has evolved a bit in the past 10 or so years. Gone are the days of door-to-door advertisements, skywriting or inflatable purple gorillas. In today’s world budgets are crunched, messages are abundant and delivery methods diverse so […]
More Agile Marketing Thoughts
One thing that I like about applying an agile methodology to marketing is the output you can produce with a small team. We have a team of three including myself and we’re able to produce any and all materials for our external (prospect) market and internal (client) market. I’ve outlined how we work before; we […]
Agile Marketing Thoughts
There has been a lot of discussion recently regarding agile marketing. Basically you apply the concepts that have traditionally been for development to your projects and tasks. Rapid prototyping, testing and usage takes precedent over stale processes, spray & pray and stiff design. As an internal marketing department I can say that we have inherently […]