SaaS Marketers are Agile by Nature

If you’re a SaaS marketer then there a two things that are likely: you’ve got ready access to a development team; that development team is using agile to get their work done. What does agile development have to do with marketing? Well, marketing is alot like development. Both departments have a backlog of projects or […]

02/13/2013 -- 3 minutes

SaaS: Operation Surprise & Delight

Keep your customers, surprised, delighting and paying. SaaS gives you a unique advantage in reaching out and impacting your customers.

02/05/2013 -- 2 minutes