Buyers of marketing automation systems look for 3 key features according to a recent report by Software Advice. Those features are Lead Nurturing, Reporting & Analytics and Lead Scoring.
While these great, buzzword-y features grab a lion share of votes, they don’t mean much without the most unsexy and overlooked marketing automation feature of them all.
03/09/2014 --
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Ah, the eternal question; Is it nature that makes one act as they do? or does nurture take a bigger role? Well in the case of slippery sales leads I would have to say nurturing and creating an engaging environment works best. Leads, by nature tend to lose interest or fall-off. This usually isnt anything […]
11/07/2010 --
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