lead nurturing

Marketers Have Spoken: Segments Aren’t Sexy

Buyers of marketing automation systems look for 3 key features according to a recent report by Software Advice. Those features are Lead Nurturing, Reporting & Analytics and Lead Scoring.

While these great, buzzword-y features grab a lion share of votes, they don’t mean much without the most unsexy and overlooked marketing automation feature of them all.

03/09/2014 -- 3 minutes

Nurture Your Leads

Ah, the eternal question; Is it nature that makes one act as they do? or does nurture take a bigger role? Well in the case of slippery sales leads I would have to say nurturing and creating an engaging environment works best. Leads, by nature tend to lose interest or fall-off. This usually isnt anything […]

11/07/2010 -- 1 minute