Touchpoints

Touchpoints are chances to increase your brand’s awareness in your marketplace. There are a lot of ’em and making sure you’re covering your bases is good for overall brand exposure. Remember, your role as a marketing joe is to make sure your touchpoints are in line with brand/company/product promise. It’s your job to help other departments to best use the touchpoints they’re given or responsible for. Below are several touchpoints to consider:

Public Relations
Blogs
Social Media
Sales Promotion
Advertising
Environments
Experiences
Websites
Newsletters
Business Forms
Signage
Packaging
Exhibits
Proposals
Email
Voicemail

Publications
Web Banners
Letterheads
Business Cards
Billboards
Services
Products
Employees
Speeches
Presentations
Networking
Telephone
Word of Mouth
Trade Shows
Direct Mail

 

Herefish Colophon