The Stock Businessman
They have found him, the businessman. You have most likely seen him on websites trying to convey a very serious tone or businessman-like aura. He is everywhere: learn to speak spanish websites, recruiting software websites, manufacturing websites, grainy video from the 80’s and more.
Now I like stock images as much as the next guy, but in my opinion they should be used for objects or action rather than your people. Your business is unique b/c you and your people are behind the scenes. We have yet to see a business started and ran by robots so until then people are the driver. In today’s world there is no reason not to use good quality photos from around your office to put a ‘face’ to the company. If you have a customer you’d like to profile, ask him/her to send in a photo or go on-site and take one yourself.
Don’t use Mr. Businessman in place of your people, they are what make your business.