Observation:

When you redesign a website why does “About Company X” make it into the main navigation? Having information about the company, careers, philosophy is great and should be present, but if your goal is for your prospects to complete an action, why delay this with a main nav item for them to click or not click. Boil down your product or service to the point it solves their problem and they take action. If you’re really wanting your prospects to know about YOU then put the information on a completion page.

Herefish Colophon