Marketing People vs. Normal People

An infographic on Fast Co. Design has been generating a bit of buzz from us “marketing types”. Basically it confirms what we already know: we’re a psychotic, tweet-makin, beer swillin’ bunch that likes to keep things interesting. The infographic speaks for itself, “marketing people vs. normal people”, enjoy.

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Make Art Not Paintings

I had the privilege to attend a Seth Godin talk at the COCAbiz Spark conference last night. He said something that stuck with me enough to jot it down and put some thought to it. “Make art, not paintings” was an example he gave when talking about innovative ideas as compared to copycats. His example […]

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Silent Sustained Work

If you’re my age (32) then you likely remember SSR. SSR (Silent Sustained Reading) was time set aside to disperse around the classroom with a good book and focus on reading. While my buddies and I had our fair share of goofing off during SSR, we did actually power through a few books and make […]

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Skeuomorphic Design: A Tale of Two Apps

The phrase skeuomorphic design is a term that you may not know but have likely used an application that abides by the philosophy. Essentially skeuomorphic design (in an application sense) leans on real-world objects or interactions as design inspiration. Apps embracing this philosophy benefit from being instantly recognizable by a majority of users and typically […]

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Assessing Talent

I put a lot of emphasis on what people can actually do rather than a paper, faceless, nameless resume. Blame it on being from Missouri, but “Show Me” is something that I take to heart. Of course there are numerous blogs and guides to help you hire, but I like to think that you can […]

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4 Performance Based Marketing Do’s & Don’ts

Do – Set Goals This may seem basic but it’s difficult to measure performance if there isn’t a defined goal or goals. Once you’ve set your goal you can then determine how to measure your performance against it. Don’t – Start down a path w/o a clear end If you never know what the finish […]

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SOPA And You

I’m not an occupier. I’m not an activist. I’m fine being in the 99% and understand that hard work will pay off in the end. However, the Stop Online Piracy Act (SOPA) is a bill Congress is voting to give government more power to punish sites who host copyrighted materials and I think it stinks. […]

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Older And Wiser

We’re all stupid until we die, but we do become a bit wiser over time. When we’re kids we touch the stove, get burnt and don’t touch it again (at least not on purpose). As we grow, we learn in hopes of being better* at our jobs/activities/life/relationships etc… and eventually con ourselves into thinking there […]

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Observation:

When you redesign a website why does “About Company X” make it into the main navigation? Having information about the company, careers, philosophy is great and should be present, but if your goal is for your prospects to complete an action, why delay this with a main nav item for them to click or not […]

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