Feb 04 2013
I haven’t written anything on here since December. Not that I was the most consistent writer, but I at least tried to get something pulled out of my head once a month or more.
Truth is I’ve been busy.
I started my own company in November and have been heads down nearly everyday since. I’m happy to share Harbinger Labs with all of you.
Dec 13 2012
Marketing is more to sales than just pretty banners and graphics, sales is more to marketing than whiny complainers.
They are brothers or sisters and must exist in harmony to get things done. Historically, however, sales and marketing teams either: a) don’t talk, or b) hate each other, but don’t know why.
Nov 29 2012
Simple is one of the hardest concepts for companies to master. With more products, features and messages than ever, it’s in a brands best interest to be simple. So who owns simple in a business?
Nov 14 2012
Reduction is hard for us to grasp. It’s not easy and it certainly doesn’t mean less work. It forces us to think critically & put ourselves in customer’s shoes. Reduction is powerful.
Oct 31 2012
A few years ago I shared how my team had switched to an open layout and that headphones had become our new ‘walls’. Well, it seems that the trend, now common in startup/tech companies, has become a polarizing topic for some. Anne Kreamer, author of the book It’s Always Personal: Emotions in the New Workplace, […]
Sep 19 2012
Test campaigns and offers to find out what your audience craves.
Sep 10 2012
Fill up your content tank and give your buyers the info they need.
Aug 03 2012
Today I had the pleasure to meet and be interviewed by Marti Konstant (@martikonstant) for her agile marketing video series. It was a lot of fun and Marti did a fantastic job with the interview. We all get our 15 minutes, right?
Jul 19 2012
Understand your buyer to deliver relevant marketing.
Jun 11 2012
I make no apologies for being a fan of Apple and the prospect of a new look and feel of the famed OS was, well, awesome. When the Jony Ive video started playing showing the new look of iOS I got butterflies and couldn’t wait to see what his team whipped up.